F&S is Denmark's largest security policy organization, advocating for increased investment in the country's defence. Their mission is to help prepare Denmark for the security challenges of today, from cyber attacks targeting critical infrastructure to the growing impact of natural disasters.

This was the project I was most deeply involved in during my time at AM, leading the work from the initial client meeting through to final delivery.

The identity is built around military rank insignia as a core graphic element. It references F&S's military heritage in a subtle and contemporary way, avoiding the expected visual language of tanks, weapons, and camouflage.