Nyhetsshowen is Göteborgs Postens daily morningshow.

The new identity is a contemporary take on "classic" broadcast graphics. A key feature is the rolling logotype — designed to evoke the feeling of a 24/7 news channel, always live, always current.

The identity needed to stand apart from GPs main brand while maintaining a visual link. This balance was achieved through the use of GPs signature typefaces and selected brand colors.

Watch the design live at: Nyhetsshowens instagram